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Build Your Ideal Customer Profile

Building an ideal customer profile is the best way to find prospects, but what makes a great prospect? To put it simply, the best prospects have the problem you solve. This way of thinking doesn't ...
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Refine Until You've Reached Perfection

This isn't your first time around the block so you know that success is achieved over time. You'll have to go through some revisions before you reach perfection even with a great starting ICP. We ...
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How We Know The Prospects Are Motivated

We know prospects are motivated when we see that they have the problem your company solves. The way we get at this is by understanding how those companies are discussing certain ideas and how they're ...
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The Best Way to Find Customers Without Buying Lists

We're not here to talk to you about lead lists, and why they do or don't work. If you want to read that lecture, check out this article from Forbes. We know how smart you are, because you've already ...
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