At Onemata, as we have previously discussed in the Unknown, we prefer to make “closer to the close calls” versus cold calls, and one of the key factors in determining if you are entering the sales ...

Channel U refers to all the companies that will be pursued with a direct sales channel. They’re the companies that you have not met and likely don’t know exist. This is the universe outside of ...

The Inbound Channel I (aka the I win Channel) is the channel where people you don’t know find you online and make a decision to purchase your goods or services. This channel is everywhere and it’s ...

Here’s a thorny question for you – what business are you in? You probably have an answer to that and it’s probably mostly right. But you know what? The answer to this question reveals how big or how ...