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Ideal Customer Profile
October 28, 2018

Build Your Ideal Customer Profile

Building an ideal customer profile is the best way to find prospects, but what makes a great prospect? To put it simply, the best prospects have the problem you solve. This way of thinking doesn't align with what we've been taught, so you'll have to...
by Brittney "Babs" Dougherty
Ideal Customer Profile
October 22, 2018

Use These Client Profile Questions To Build an ICP

This may not seem profound, but it will shortly. The way you've been taught to prospect is by narrowing a target list. But what you've been taught to do is narrow a big wrong target list into a small wrong target list. Building an ideal customer...
by Brittney "Babs" Dougherty
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