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Lead Generation
January 01, 2019

How to Improve the Quality of Your Lead Generation

Quality over quantity - you've probably heard it hundreds of times. The adage holds true in many cases from food to friends. It's especially the case when it comes to attracting new customers. What's surprising is that many smart and hard-working...
by Brittney "Babs" Dougherty
Stoke B2B
October 30, 2018

Learn the Sales Motivation States of Your Prospects Before You Approach Them

At Onemata, as we have previously discussed in the Unknown, we prefer to make closer to the close calls® versus cold calls, and one of the key factors in determining if you are entering the sales process closer to the close® is the prospect’s...
by Brittney "Babs" Dougherty
Stoke B2B
October 30, 2018

Channel U and The Key to Successful Cold Calling

Channel U refers to all the companies that will be pursued with a direct sales channel. They’re the companies that you have not met and likely don’t know exist. This is the universe outside of Channel K (the Known). Channel U is the target of your...
by Brittney "Babs" Dougherty
Stoke B2B
October 30, 2018

Get Your Inbound Sales Strategy Up and Running

The Inbound Channel I (aka the I win Channel) is the channel where people you don’t know find you online and make a decision to purchase your goods or services. This channel is everywhere and it’s open 24/7. Inbound is the force multiplier in...
by Brittney "Babs" Dougherty
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