This may not seem profound, but it will shortly. The way you've been taught to prospect is by narrowing a target list. But what you've been taught to do is narrow a big wrong target list into a small wrong target list. Building an ideal customer...

Cold calling is one of those things that can make us all hesitate. Most business owners, heck most sales professionals, don't love doing it. Why? Typically because they're working off bad information and interrupting the wrong people. When that...

Sample ICPs are designed to show you quick results so that you know whether you need to edit your ICP before running it for the whole country. We always start by doing a sample ICP before a full ICP. You can run as many sample ICPs as you need in...

In order to see the details for your prospects and begin contacting them or exporting them, you'll need to make an Active Prospect List. You can only have one Active Prospect List at any given time, so make sure you're happy with your list before...