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Stoke B2B
October 30, 2018

Get Your Inbound Sales Strategy Up and Running

The Inbound Channel I (aka the I win Channel) is the channel where people you don’t know find you online and make a decision to purchase your goods or services. This channel is everywhere and it’s open 24/7. Inbound is the force multiplier in...
by Brittney "Babs" Dougherty
Stoke B2B
October 30, 2018

Love the Customer's Problem, Not Your Solution

Here’s a thorny question for you – what business are you in? You probably have an answer to that and it’s probably mostly right. But you know what? The answer to this question reveals how big or how small your thinking is about the business you are...
by Brittney "Babs" Dougherty
Stoke B2B
October 30, 2018

Always Try to Find a Way to Say "Yes!"

We are all more or less wired the same way. We tend to evaluate requests from customers and people in terms of how much will it take from us to fulfill the request and whether the return is equitable. This happens unconsciously. It’s goes from an...
by Brittney "Babs" Dougherty
Stoke B2B
October 30, 2018

Start With Your Favorite Sales Channel - Your Known Network

This is a framework for thinking broadly when it comes to finding and developing new customers. In our past businesses and now at Onemata we believe it is critical to have a strategy around developing each of these sales channels: Known (people you...
by Brittney "Babs" Dougherty
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