We are all more or less wired the same way. We tend to evaluate requests from customers and people in terms of how much will it take from us to fulfill the request and whether the return is equitable. This happens unconsciously. It’s goes from an...

This is a framework for thinking broadly when it comes to finding and developing new customers. In our past businesses and now at Onemata we believe it is critical to have a strategy around developing each of these sales channels: Known (people you...

Online you'll find lists and lists of ways to get new customers. They may mention "9 unconventional ways" or "5 fastest ways" of gaining new customers. Some of them have good advice. Others will tell you that refreshing your image with a new logo...

The hard part is over now. We've scoured the universe to find those motivated prospects for you - those companies that have the problem you solve. Now what? Go sell! We're making that part easy too by sending you prospects at your pace via what we...