Onemata University

We're not here to talk to you about lead lists, and why they do or don't work. If you want to read that lecture, check out this article from Forbes. We know how smart you are, because you've already ...

This may not seem profound, but it will shortly. The way you've been taught to prospect is by narrowing a target list. But what you've been taught to do is narrow a big wrong target list into a small ...

Cold calling is one of those things that can make us all hesitate. Most business owners, heck most sales professionals, don't love doing it. Why? Typically because they're working off bad information ...

Sample ICPs are designed to show you quick results so that you know whether you need to edit your ICP before running it for the whole country. We always start by doing a sample ICP before a full ICP. ...