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Onemata University

Channel U and The Key to Successful Cold Calling

Channel U refers to all the companies that will be pursued with a direct sales channel. They’re the companies that you have not met and likely don’t know exist. This is the universe outside of ...
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Get Your Inbound Sales Strategy Up and Running

The Inbound Channel I (aka the I win Channel) is the channel where people you don’t know find you online and make a decision to purchase your goods or services. This channel is everywhere and it’s ...
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Love the Customer's Problem, Not Your Solution

Here’s a thorny question for you – what business are you in? You probably have an answer to that and it’s probably mostly right. But you know what? The answer to this question reveals how big or how ...
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Always Try to Find a Way to Say "Yes!"

We are all more or less wired the same way. We tend to evaluate requests from customers and people in terms of how much will it take from us to fulfill the request and whether the return is ...
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