Sample ICPs are designed to show you quick results so that you know whether you need to edit your ICP before running it for the whole country. We always start by doing a sample ICP before a full ICP. You can run as many sample ICPs as you need in order to perfect your ICP.
A sample ICP typically takes less than 15 minutes and we search for your prospects starting with a single zip code. We widen our search from there to find you enough prospects to see if the results are on track.