Using hashtags are a great way to market your business because they extend and amplify your reach. Though Twitter is perhaps the most famous for the use of hashtags, these days you will find them on a number of platforms, from Facebook to Instagram to Pinterest and even LinkedIn. However, it is key that you use them strategically if you really want them to pay off.
Where to Use Hashtags Best: The Platforms
As we mentioned, Twitter is the platform most famous for hashtags as that is where they were popularized. But there are other platforms you can use hashtags on. Let’s take a look at them:
- Twitter: You don’t want to go overboard on using hashtags on this platform. Here, less is more and one or two tags relevant to your content should suffice. By using hashtags, your post will become more accessible by search on the platform, thus expanding your reach. This is also a great platform to jump on trending hashtags if, and only if, they are relevant to your business.
- Instagram: Like Twitter, Instagram is a great place to use hashtags. You can include up to 30 tags in each post or comment, but about 10 to 12 relevant and popular hashtags should be good. On this platform using more hashtags generally increases engagement. Sometimes hashtags are so prolific on Instagram that in order to be heard, you don’t always want to go with only the most popular hashtags for your niche. You will get much higher engagement competing in a less crowded field. For example, also choose some hashtags that have thousands of posts instead of millions. Instagram rewards engagement in their algorithm so you’ll want to pair the most popular hashtags with some lesser popular hashtags.
- Facebook: On this platform you don’t want to go overboard on the number of hashtags used in your posts. Also, don’t use them on every post--only when you want to get more exposure. Doing any more than that will make you seem unprofessional on the platform
- LinkedIn: While hashtags aren’t emphasized as much on this platform (much like Facebook), they do come in handy on long-form content. Add one to three hashtags to these posts to increase your reach.
- Pinterest: Hashtags added to your pins help people find your content based on keywords. One or two relevant to the topic will suffice. Here, you want to use more specific or unique hashtags, rather than broad terms.
The platforms you use to showcase and expand your reach will depend on your type of business. For B2B business, LinkedIn is a terrific platform. If your business needs lots of visuals to showcase your product, Instagram, Facebook and Pinterest are your best bet. You don’t need to be on every platform but if you are, be sure to put more energy into the platforms that suit your company best.
Best Practices: Types of Hashtags
Now that we’ve looked at some of the platforms, let’s take a look at a few general best practices when it comes to the types of hashtags before we hop into finding the best ones for your business.
- Brand and Campaign Specific: These are the hashtags that you create for your own business and use to market your brand and promotions. Brand tags can be your company tagline and are what define your business. A campaign hashtag is a tag that is created for a specific marketing campaign and is short-term.
- Trending Hashtags: These hashtags are constantly changing in real time. Even the top 10 hashtags on a platform can change within minutes. You don’t want to jump in on every trending hashtag, but when you see one that relates to your business, engage in it!
- Content Hashtags: These are non-branded tags that aren’t necessarily trending or highly popular. These are just the common hashtags that relate to your post content.
How to Find the Best Hashtags
Now let’s talk a bit about how to find the best hashtags for your business. This step will require a little research on your end, but it will also ensure that your content will have maximum effectiveness.
- Check Out the Competition: One of the best ways to see what hashtags you might want to use for your business is to check out what your competitors are using. Pay attention to what hashtags get the most engagement on their posts--these are the ones you may want to consider using.
- Influencers: These are the people who have already captured the attention of your audience. Their voices are the ones that are most trusted and listened to. And there is a reason for that. Influencers in your niche are most likely already using hashtags that have proven pretty effective. Influencers include YouTube users, celebrities and famous bloggers. Buzzsumo is a great tool for identifying influencers.
- Research Tools: Another great way to research the best hashtags for your business to use is through hashtag search tools like Hashtagify.me, RiteTag and AllHashtag are all great options to help you find relevant and even popular hashtags within your niche.