Case Study: Firmographic Data Stream

Posted by Brittney "Babs" Dougherty on Jan 24, 2020 1:38:22 PM

The Company

This helpful directory has been in service for more than 100 years. They've successfully pivoted multiple times and are a household name. Today, nearly 60 million people visit their website each month. While they service consumers, their customers are small businesses across the country. 

The Opportunity

To continue providing excellent service to consumers and businesses, this brand needed to increase their reach and data detail. They must offer a comprehensive view of small businesses and small business contacts in the United States.

The Solution

LocalBlox provides access to a data stream containing firmographic insights at scale. Additionally, they are able to include business contact data when available. The information is first delivered then refreshed every two months for the life of the contract. LocalBlox's full database of 30 million firms has proven invaluable to this directory company.

Tags: Case Study

Written by Brittney "Babs" Dougherty

Babs is Onemata's Content Strategist. She speaks for the SMBs. She gives voice to our values, mission, and vision and is our positive viral messaging expert.