Case Study: Data Enrichment to Match and Amplify

The Company

This data company connects people, data, and devices between the digital world and physical world. It empowers other companies to utilize their marketing efforts and spend better. Security and privacy are, of course, top priorities for this data platform.

The Opportunity

This company needed to match their device IDs to consumers while maintaining privacy and security. They were unable to get complete matches for the majority of their existing device IDs and looked to increase their match rate significantly.

The Solution

As a company that specializes in matching pieces of information to other sources of data, Onemata was able to help this business. Onemata was able to drastically increase the dimensions of their personographic data in the matching process. Providing the new matches has proven invaluable to the strength of this customer's platform.

January 24, 2020

by Brittney "Babs" Dougherty

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