Onemata University

Brittney "Babs" Dougherty

Babs is Onemata's Content Strategist. She speaks for the SMBs. She gives voice to our values, mission, and vision and is our positive viral messaging expert.

Recent Posts

The Best Way to Find Customers Without Buying Lists

We're not here to talk to you about lead lists, and why they do or don't work. If you want to read that lecture, check out this article from Forbes. We know how smart you are, because you've already ...
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Use These Client Profile Questions To Build an ICP

This may not seem profound, but it will shortly. The way you've been taught to prospect is by narrowing a target list. But what you've been taught to do is narrow a big wrong target list into a small ...
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How to Find Out What Customers Want (It's Solutions!)

Cold calling is one of those things that can make us all hesitate. Most business owners, heck most sales professionals, don't love doing it. Why? Typically because they're working off bad information ...
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Sample ICPs vs Full ICPs

Sample ICPs are designed to show you quick results so that you know whether you need to edit your ICP before running it for the whole country. We always start by doing a sample ICP before a full ICP. ...
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