Onemata University

Brittney "Babs" Dougherty

Babs is Onemata's Content Strategist. She speaks for the SMBs. She gives voice to our values, mission, and vision and is our positive viral messaging expert.

Recent Posts

How to Improve the Quality of Your Lead Generation

Quality over quantity - you've probably heard it hundreds of times. The adage holds true in many cases from food to friends. It's especially the case when it comes to attracting new customers. What's ...
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Learn the Sales Motivation States of Your Prospects Before You Approach Them

At Onemata, as we have previously discussed in the Unknown, we prefer to make closer to the close calls® versus cold calls, and one of the key factors in determining if you are entering the sales ...
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Channel U and The Key to Successful Cold Calling

Channel U refers to all the companies that will be pursued with a direct sales channel. They’re the companies that you have not met and likely don’t know exist. This is the universe outside of ...
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Get Your Inbound Sales Strategy Up and Running

The Inbound Channel I (aka the I win Channel) is the channel where people you don’t know find you online and make a decision to purchase your goods or services. This channel is everywhere and it’s ...
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