Case Study

Large retailer uses mobile location data to create targeted list for precise outreach.

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Tanger Outlets + Mobile Location Data Case Study

Summary

Onemata’s novel data collection technology allowed Tanger Outlets to identify potential customers and delivered a highly targeted actionable prospect list for a direct mail campaign creating huge incremental value for the retail stores located within the mall through a “Little Red Book of Big Savings” catalog of coupons, enticing them to visit the outlets!

Company Size: 
285 people

Company Type: 
Retail, Real Estate

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