This is a framework for thinking broadly when it comes to finding and developing new customers. In our past businesses and now at Onemata we believe it is critical to have a strategy around ...

Online you'll find lists and lists of ways to get new customers. They may mention "9 unconventional ways" or "5 fastest ways" of gaining new customers. Some of them have good advice. Others will tell ...

We're not here to talk to you about lead lists, and why they do or don't work. If you want to read that lecture, check out this article from Forbes. We know how smart you are, because you've already ...

Cold calling is one of those things that can make us all hesitate. Most business owners, heck most sales professionals, don't love doing it. Why? Typically because they're working off bad information ...