About
Onemata [ oh-nay-mah-tah ] means fertile soil in the Māori language, spoken by the indigenous people of New Zealand. Just as rich, fertile soil is the fundamental ingredient for plant growth, location data and understanding human movement and patterns of life are fundamental to informing strategies for nearly every industry.
At Onemata, we provide the key ingredient for businesses to grow and flourish.
Our Mission
Informing strategy and growth decisions for organizations of all sizes with reliable location data.
Our History
Onemata was founded in 2017 by Brad Brown and Will Smith. Our leadership team has a collective of decades of experience in highly regulated industries, including healthcare, banking, and real estate. That experience and commitment to what is right is being used to set a new industry standard for privacy and compliance as both state and federal legislation slowly but surely catch up to the public demand for personal privacy.
Our Values
Each and every member of the Onemata tribe takes personal ownership of our values and we hold each other accountable to living up to them. That is why our values are presented in first-person “I” statements, which we voice and reinforce in our monthly all-hands meetings. These values also define the partnerships we seek with data suppliers and customers alike.
Take Initiative
I have a bias for action and explore the unknown without fear of failure.
Candid Communication
I’m candid in all interactions so that my colleagues and clients can trust me to listen and follow through.
Own It
I choose to be a great team player and always ask “what else can I do” to own my part in achieving our results.
Client Happiness
I love our customers and their problems, and always work to find a way to meet their needs.
Integrity Centered
I ensure our innovation does not compromise a person’s fundamental right to privacy; I do what’s right, not just what’s easy.
Nourish Relationships
I care about others and nurture the connections made.
Positivity Matters
I exude positivity, optimism, and gratitude for all aspects of the journey, including successes and failures.
Onemata in Action
Helping our community and world as a whole grow and prosper is part of Onemata’s philosophy. In line with this commitment, for each license agreement we sign, we plant trees through One Tree Planted, a non-profit organization focused on global reforestation.
Since 2014, One Tree Planted has more than doubled the number of trees planted each year across 47+ countries in North America, Latin America, Africa, Asia, Europe, and the Pacific. We are proud to participate in their vision to restore forests, create habitat for biodiversity, and make a positive social impact around the world.